“You are worth bragging on. With strategy and finesse it won't feel self-serving.”
- Sarah George
Watch the video here or if you are a reader, keep scrolling.
Building authority in your niche or service area is a must, but how to do it without feeling self-serving or seeming salesy? It can be hard, nobody likes to think they are singing their own praises. The truth is, you are worth singing for!
Focus on your clients and use the word YOU 3x as often as you use I/WE. This is huge - read, re-read and re-write because often you'll see how your messages include I/WE more than they should.
What are your clients' goals and needs? How are you accomplishing those for them? Use stories to tell how you help with these goals and needs in a story-based approach. Speak to the problem with your client as the hero. [Read Tell Your Story series- start here].
One of my clients recently needed copywriting and design for a promotional flyer. He wanted to get important information about his services to his audience. But he struggled because he couldn't fit it all into a condensed, aesthetically-pleasing one-pager. He said 'I know what I want to say but I don't know how to say it.'
So I helped him using my skillset and reminded him: you are good at what you do, telling others is difficult because your skill comes so naturally to you. You were wise to get help and not spend your precious time trying to figure out a copywriting and design skills.
The flyer was created, distributed, and he gained additional clients because of it.
See how I just walked through a success story, and made it about the client, not myself? Although my skills and expertise were weaved in, you leave with a thought of how the client was successful in reaching his goal. My part was to be the bridge-builder for where he was and wanted to be.
Conclusion: You are worth braggin' on! And with strategy and a little finesse it won't feel self-serving. Think about the last time you had to update your resume. It's all about YOU! But just like a resume is a company actually ASKING you to talk about yourself, so it is when clients engage with your marketing.
Take action on what you read above and make a plan to promote your business to your ideal clients! Captivate Ideal Clients™ is now an on-demand, indefinitely-available course. Captivate Ideal Clients™ gives you a dedicated, supported, low-priced space to create a marketing plan that works for you. Register here!
Want more of a personal touch? Meet with me for a 1:1 consult to discuss how you can tactfully and tastefully promote yourself. Schedule a Marketing Power Hour .
Welcome to a 6-part series on the Story Brand framework. I'll walk through the steps so you will be able to share your own story geared toward your idea clients.
What do you do when a campaign doesn't yield the results you expect or hope for? It can be deflating especially with all the energy you put in and expected a certain ROI of your time, energy, and money. Here are some suggestions...
Are you aware of the marketing funnel? It's called other things: customer journey; buyer awareness; marketing journey. This funnel is the point of your marketing efforts - to go from unawareness to advocate. Recently I went through the entire journey as fast as expedited shipping. Let me share.
As the one running it all, you are trying your best to keep up with what is coming at you right now, and sometimes that is marketing. But there is another, more effective way. Read on for how to be a proactive marketer.
You know that feeling of wanting more but not sure how to get it? More satisfaction from your career? More time for vacations? More days feeling healthy and not burned out?
My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.
Lynne and I discuss business and connection. Have a listen in.
It doesn't have to feel awkward to ask for referrals. In fact it should feel rewarding to know you are willing to make life better for more people. Clients are willing to refer you if you ask! Squash the begging mindset. Here are 3 ways to get quality referrals without feeling sleazy or desperate.
What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.
How do you do that? It starts with research and understanding.
As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?
You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.
No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.
What's to lose?