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How to Show Your Expertise Without Bragging

November 21, 20222 min read

“You are worth bragging on. With strategy and finesse it won't feel self-serving.”
- Sarah George

Watch the video here or if you are a reader, keep scrolling.

Building authority in your niche or service area is a must, but how to do it without feeling self-serving or seeming salesy? It can be hard, nobody likes to think they are singing their own praises. The truth is, you are worth singing for!

How to Self-Promote Without Bragging

Focus on your clients and use the word YOU 3x as often as you use I/WE. This is huge - read, re-read and re-write because often you'll see how your messages include I/WE more than they should.

What are your clients' goals and needs? How are you accomplishing those for them? Use stories to tell how you help with these goals and needs in a story-based approach. Speak to the problem with your client as the hero. [Read Tell Your Story series- start here].

Expertise Case Study for Small Businesses

One of my clients recently needed copywriting and design for a promotional flyer. He wanted to get important information about his services to his audience. But he struggled because he couldn't fit it all into a condensed, aesthetically-pleasing one-pager. He said 'I know what I want to say but I don't know how to say it.'

So I helped him using my skillset and reminded him: you are good at what you do, telling others is difficult because your skill comes so naturally to you. You were wise to get help and not spend your precious time trying to figure out a copywriting and design skills.

The flyer was created, distributed, and he gained additional clients because of it.

See how I just walked through a success story, and made it about the client, not myself? Although my skills and expertise were weaved in, you leave with a thought of how the client was successful in reaching his goal. My part was to be the bridge-builder for where he was and wanted to be.

Conclusion: You are worth braggin' on! And with strategy and a little finesse it won't feel self-serving. Think about the last time you had to update your resume. It's all about YOU! But just like a resume is a company actually ASKING you to talk about yourself, so it is when clients engage with your marketing.

Take action on what you read above and make a plan to promote your business to your ideal clients! Captivate Ideal Clients is now an on-demand, indefinitely-available course. Captivate Ideal Clients™ gives you a dedicated, supported, low-priced space to create a marketing plan that works for you. Register here!

Want more of a personal touch? Meet with me for a 1:1 consult to discuss how you can tactfully and tastefully promote yourself. Schedule a Marketing Power Hour .

marketingpersonal brand

Sarah George

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