A formal marketing plan helps shape and give direction to marketing activities. Strategizing who, what, where, when, and how you connect with your clients and prospects aligns your actions and creates an efficient process for growing your business. The actual task of creating a plan can be daunting; that’s where I come in. The strategy package includes:
Marketing & communications audit
Defining target audiences (ideal client)
Developing compelling targeted messages
Determining media/promotional platforms
A trusted referral process
A PATH FORWARD
Written marketing strategy
Calendar to implement strategy
Join Captivate Ideal Clients™ to go at your own pace and build a marketing strategy without overwhelm.
You have a marketing strategy in place and need some extra support to implement all the ways you engage your audience. Your time is spent working with clients and operating daily operations. Consider Connective Consulting™ your extended arm of marketing. Depending on your specific marketing needs some implementation examples include:
Sometimes there is a project that either doesn’t get off the ground due a to lack of resources or you need additional support for a project immediately. Either way, I’ve got you covered. Some ideas are:
Designing a marketing brochure
Organizing your client database
Revamping or creating consistency of your brand
The options of what we can accomplish together are endless. Start with a Marketing Power Hour to move some items from “to do” to “DONE!”
Do you know who your ideal client is? What are their pain points? The vocabulary they use? Where do they hang out? What’s important to them? Answering all of these questions helps you have a strong marketing plan.
Understanding your ideal clients who need what you offer is key to engagement and building a community, which leads to increased profits. Know Your Who™ is a research-based service that discovers the traits and desires of your ideal client through:
Your messaging will be so clear to the right people it’s like you’re talking directly to them. And when people feel heard, they buy.
Keeping track of all of your marketing collateral and content is yet another task on the to-do list, yes, but imagine the time and embarrassment you'll save. The Business Control Center is a done-for-you service to get all your marketing assets organized and congruent so you easily show up professional and reliable. BCC helps you organize your logos, stationary, word of mouth/testimonials, and more. There isn't much worse than seeing your old logo show up on your business cards.
Need a little inspiration to get started? Check out these free and low- cost resources:
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“impeccable and efficient.”
"I've worked with Sarah George (Connective Consulting) as my social media consultant for almost a year. Because I had no experience and little knowledge in this area I had to rely totally on her expertise to set up the social media platform for my new business. During that time she has not only been kind,- but most professional in her manner. Her work has been impeccable and efficient. I could not have done it by myself. I would recommend her to anyone ".
No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.
What's to lose?