About Connective

Marketing is connecting your product or service with those who want it. Engaging with those who already know what you offer is an effective way to grow through retention and referrals. Did you know that approximately 20% of your current client base is generating 80%of your revenue? That’s a big chunk to pay attention to. Connective Consulting™ focuses on strategies to clarify your message which deepens relationships with your current clients and helps find others like them who will become advocates for your business.

Connective Consulting™ partners with businesses and organizations to find the right words and marketing strategy to drive revenue growth. The company began with passion from the owner, Sarah George, who loves connecting people with solutions.

Meet Sarah

Sarah George grew up in Northern Michigan, and loves it here! She’s had a passion for marketing since high school, making her college career at NCMC and Lake Superior State University laser-focused on all things business. For more than a decade, Sarah has showcased her expertise in many areas including as an Americorps VISTA and professionally in banking, personal finance, sales, and non-profit organizations. “My true passion is helping others succeed in their goals to reach their full potential, whether that’s a person, program, or company.”

Community Enthusiast

Sarah loves serving her community and stays involved. She is President of the Petoskey Sunrise Rotary 2020-21; member of the Big Brothers Big Sisters advisory council; Leadership Little Traverse graduate 2014; and has served on various other boards. Sarah is married to David and they have two busy, beautiful daughters as well as an energetic Australian cattle dog mix whom they appropriately dubbed a treadmill with fur.

Skills & Expertise

Sarah has over a decade of experience in marketing, helping companies and organizations create and share their messages. Some areas of expertise:

  • StoryBrand Certified Guide

  • Copywriting

  • Graphic Design

  • Direct Mailers

  • CRM management: Donor Perfect, Advisors Assistant, Salesforce, Bloomerang

  • Digital communications: Constant Contact, Mail Chimp, Facebook. LinkedIn, YouTube

  • Website maintenance: Word Press, SquareSpace, Wix

PCC Member

Let's Connect!

No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.

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