Sarah George helps small businesses get clear and consistent in their marketing so they see results. She is a certified StoryBrand Guide using a proven framework to clarify marketing messages. For over a decade, Sarah has showcased her expertise in many areas including as an Americorps VISTA and professionally in banking, personal finance, sales, and non-profit organizations. “My true passion is helping others succeed in their goals to reach their full potential, whether that’s a person, program, or company.”

Sarah grew up in Northern Michigan, and loves it here! She’s had a passion for marketing since high school, making her college career at NCMC and Lake Superior State University laser-focused on all things business. Connective Consulting was established in 2020.

Community Enthusiast

Sarah loves serving her community and stays involved. She is Past-President of the Petoskey Sunrise Rotary (2020-21); Big Sister (Big Brothers Big Sisters) Camp Daggett board member; Leadership Little Traverse graduate 2014; and has served on various other boards. Sarah is married to David and they have two busy, beautiful daughters as well as an energetic Australian cattle dog mix whom they appropriately dubbed a treadmill with fur.