Un-‘Boring’ Your Brand Voice: How to Keep Customers Engaged
This blog covers the essentials of building a memorable brand personality that resonates—from knowing your audience to keeping your tone consistent and relatable. ...more
consistency
November 08, 2024•2 min read
Be a VIP Marketing Rock Star
Say goodbye to endless guesswork and hello to clear, actionable steps that let you focus on what you do best—see what VIP 360 can do for your business! ...more
consistency
October 31, 2024•4 min read
Is It Worth It to Hire a Consultant?
Do you need an outside consultant to help with your marketing? Some people say not worth the money, I say ask yourself if you and your team are tired of spinning your wheels. ...more
consistency
September 30, 2024•3 min read
How to Avoid the Marketing Plateau
Just because you've talked about your services 3x this month doesn't mean your audience saw any of it. Harsh. You have to keep repeating the big three to draw clients into your world. Let's dive into ... ...more
consistency
March 16, 2024•3 min read
8/11/2022
Tell Me a Story: 6 Part Series
Welcome to a 6-part series on the Story Brand framework. I'll walk through the steps so you will be able to share your own story geared toward your idea clients.
7/1/2022
3 Phases of Marketing
The importance of (always) marketing can be summed up to three phases. All of your business comes through one of these phases.
6/1/2022
Not According to Plan
What do you do when a campaign doesn't yield the results you expect or hope for? It can be deflating especially with all the energy you put in and expected a certain ROI of your time, energy, and money. Here are some suggestions...
4/14/2022
From Zero to Hero - Marketing Funnel
Are you aware of the marketing funnel? It's called other things: customer journey; buyer awareness; marketing journey. This funnel is the point of your marketing efforts - to go from unawareness to advocate. Recently I went through the entire journey as fast as expedited shipping. Let me share.
2/28/2022
Proactive Marketing
As the one running it all, you are trying your best to keep up with what is coming at you right now, and sometimes that is marketing. But there is another, more effective way. Read on for how to be a proactive marketer.
2/9/2022
Client Conversation: Dream Builder
You know that feeling of wanting more but not sure how to get it? More satisfaction from your career? More time for vacations? More days feeling healthy and not burned out?
My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.
Lynne and I discuss business and connection. Have a listen in.
1/5/2022
Find & Connect with your Ideal Clients
What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.
How do you do that? It starts with research and understanding.
12/15/2021
Get Business, Not Busy
As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?
11/15/2021
Marketing YOU
You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.
Let's Connect!
No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.
What can you lose?
Work with me
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