blog image

When Missing Out Benefits Your Business

February 15, 20242 min read

"While I'm a fan of not reinventing the wheel, not all 'wheels' are built for the same terrain." - Sarah George

Watch the video or if you are a reader, keep scrolling.

Do you ever wonder why marketing can be so exhausting? Part of that "spinning your wheels" feeling comes from seeing the many ways other companies execute their tactics and thinking you have to do the same. Every business IS unique, and that's why marketing hasn't worked for you so far––you've tried out-of-the-box tactics without the nitty gritty support.

Hard and Fast Marketing Strategies Hurt Your Business

Not every marketing idea will work for every business. A digital summit works well for online businesses, but apply that tactic to a local service provider, and you'll likely get a flop. There's a term called hacking (different than computer hacking, more like recipe hacking––when you see a meal at a restaurant and try to copy it at home). The problem with hacking is you don't know the other business's marketing goals. What if their goal was brand building and yours is lead generation? While I'm a fan of not reinventing the wheel, not all "wheels" are built for the same terrain.

Identify The Biggest Impact For Your Business

Build a marketing plan (or decide on a new tactic) around a single goal. Are you looking to build up your clientele? Are you looking to build more awareness? Choose one goal.

Then, decide what will have the greatest impact on this goal. For example, if you're an insurance agent looking to work with young families and want to increase your leads in this area, sponsor a local sports team or ice cream social at the local school so you can be at events talking with young families. Be where your people are.

Once you've accomplished that one goal, continue those tactics because you know they work for your business; only then add a new goal.

Double Down On What Marketing IS Working

Consistency is always the name of the game! Do you have a way to measure leads in your business? A CRM, spreadsheet, pipeline software, task software? If not, get one! No matter how good your memory or organization skills are, not having a tool to track measurement will hinder your success.

Your business is not cookie-cutter, and your marketing shouldn't be either. Use a unique strategy that works for you. Not sure how to define your strategy? Schedule a discovery call with me to discuss your growth goal and how useful marketing can get you there.

Sarah George

Back to Blog


Tell Me a Story: 6 Part Series

Welcome to a 6-part series on the Story Brand framework. I'll walk through the steps so you will be able to share your own story geared toward your idea clients.


3 Phases of Marketing

The importance of (always) marketing can be summed up to three phases. All of your business comes through one of these phases. 


Not According to Plan

What do you do when a campaign doesn't yield the results you expect or hope for? It can be deflating especially with all the energy you put in and expected a certain ROI of your time, energy, and money. Here are some suggestions...


From Zero to Hero - Marketing Funnel

Are you aware of the marketing funnel? It's called other things: customer journey; buyer awareness; marketing journey. This funnel is the point of your marketing efforts - to go from unawareness to advocate. Recently I went through the entire journey as fast as expedited shipping. Let me share.


Proactive Marketing

As the one running it all, you are trying your best to keep up with what is coming at you right now, and sometimes that is marketing. But there is another, more effective way. Read on for how to be a proactive marketer.


Client Conversation: Dream Builder

You know that feeling of wanting more but not sure how to get it? More satisfaction from your career? More time for vacations? More days feeling healthy and not burned out?

My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.

Lynne and I discuss business and connection. Have a listen in.


3 Tasteful Ways to Get Referrals

It doesn't have to feel awkward to ask for referrals. In fact it should feel rewarding to know you are willing to make life better for more people. Clients are willing to refer you if you ask! Squash the begging mindset. Here are 3 ways to get quality referrals without feeling sleazy or desperate.


Find & Connect with your Ideal Clients

What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.

How do you do that? It starts with research and understanding.


Get Business, Not Busy

As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?


Marketing YOU

You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.

Let's Connect!

No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.

What's to lose?

Copyright © connective consulting 2024 | ALL RIGHTS RESERVED | CONSULTCONNECTIVE.COM