"When you’re tired of saying it, your audience is finally starting to hear it."- Sarah George
You shared about your services three times this month—solid effort. But what if no one actually saw them?
It’s not just about how often you post. It’s about how and what you’re repeating. Let’s make sure your message isn’t getting lost in the scroll.
The Core Three You Should Be Repeating Often:
Who you are
What you do
Why it matters (aka, what makes you stand out)
If you think your audience already knows this, think again. People need to hear the same message multiple times before it even registers.
Marketing Has a Rhythm—Don’t Skip Steps
Here’s how people go from stranger to superfan:
Step 1: Attention
This is where you show up on their radar. A quick convo at school drop-off, a Reel, a friend tagging you in a post—tiny moments that make them go, “Huh, interesting.”
Step 2: Interest
Now you’ve got a sliver of their focus. Keep it by being relevant and relatable. Flashy grabs attention; substance keeps it.
Step 3: Trust
This is where the magic happens. After seeing you show up consistently and adding value without pushing, they start to trust you. That’s when inquiries happen. That’s when referrals roll in.
Reminder: Relationship-Building Is Marketing
If you’re feeling like your content is starting to sound stale, here’s your sign to get creative within your consistency.
Pull in real-life snippets your audience can relate to:
“Woke up before my alarm again thanks to my toddler’s internal clock. Coffee, anyone?”
“Desk check: black coffee, water bottle, half a smoothie I forgot about. What’s your hydration lineup look like today?”
You don’t always need a sales pitch. You need moments that build connection.
Your Message Isn’t Tired—You’re Just Close to Breakthrough
You might feel like you’re repeating yourself too much. But your audience is just beginning to recognize your message.
Consistency is what creates clarity. And clarity builds trust.
So next time you want to scrap it all and start fresh—pause. Revisit the message that works and just say it again a little differently.
Need help sticking to a strategy without burning out? Let’s get your message working smarter. Book a call and let’s shape a plan that gets real results—no guesswork, no gimmicks.
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