Watch a Website Review for Efficiency

consistency| local marketing
January 16, 20232 min read

“You've got 3-5 seconds to grab your visitors' attention.”
- Sarah George

Watch the video here or if you are a reader, keep scrolling.

Having a website is critical to growing your business. It's one thing to use it as a "digital brochure" but you can take it a step further and use it as your digital cash register, without being e-commerce. Take a look as I go through my own website review to find clarity, consistency, and call to action.

3 Things Your Homepage Needs

Prospects don't have time to waste, within 3-5 seconds your homepage should tell people what you do, how it makes their life better, and how they can get it. Put it at the top and make it clear.

When you apply a clear, consistent message with a strong call to action your website converts quality clients to the next step. By qualifying people that visit your site you save time by avoiding back-and-forth chasing with someone who won't buy anyway. They know what you offer and if they need it.

The Call To Action is Your Cash Register

Your website should be more than informational, give visitors the next step to take - a call to action. Be sure the call to action is practical and clear because people will execute when they're given clear instruction. Let them know the next step whether that is to schedule a call, buy now, get a quote, reserve your spot. You want it clear and prominent so they know how to get what you are selling.

Appeal to All Eyes

Design your website with 3 types of readers in mind: skimmers, scanners, and in-depth readers. Some people cruise through the information while others are reading word for word. In order to appease all types use headlines, bullet points, columns, various font sizes and formats (but not too many) and white space.

Keep your message copy clear and consistent about the problem they have and the solution you provide. Preview success with imagery of what life looks like after working with you. Agitate the problem a bit with the stakes if they choose not to work with you and keep suffering through the problem.

Conclusion: Your homepage should quickly tell people what you do, how it makes their life better, and how they can get it. When done clearly and consistently your website will go from static information to sales qualifying tool. Take a look at your website to make sure you're hitting these elements. I'm here to help - schedule a consultation.

marketingwebsiteclarity

Sarah George

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