“You've got 3-5 seconds to grab your visitors' attention.”
- Sarah George
Watch the video here or if you are a reader, keep scrolling.
Having a website is critical to growing your business. It's one thing to use it as a "digital brochure" but you can take it a step further and use it as your digital cash register, without being e-commerce. Take a look as I go through my own website review to find clarity, consistency, and call to action.
Prospects don't have time to waste, within 3-5 seconds your homepage should tell people what you do, how it makes their life better, and how they can get it. Put it at the top and make it clear.
When you apply a clear, consistent message with a strong call to action your website converts quality clients to the next step. By qualifying people that visit your site you save time by avoiding back-and-forth chasing with someone who won't buy anyway. They know what you offer and if they need it.
Your website should be more than informational, give visitors the next step to take - a call to action. Be sure the call to action is practical and clear because people will execute when they're given clear instruction. Let them know the next step whether that is to schedule a call, buy now, get a quote, reserve your spot. You want it clear and prominent so they know how to get what you are selling.
Design your website with 3 types of readers in mind: skimmers, scanners, and in-depth readers. Some people cruise through the information while others are reading word for word. In order to appease all types use headlines, bullet points, columns, various font sizes and formats (but not too many) and white space.
Keep your message copy clear and consistent about the problem they have and the solution you provide. Preview success with imagery of what life looks like after working with you. Agitate the problem a bit with the stakes if they choose not to work with you and keep suffering through the problem.
Conclusion: Your homepage should quickly tell people what you do, how it makes their life better, and how they can get it. When done clearly and consistently your website will go from static information to sales qualifying tool. Take a look at your website to make sure you're hitting these elements. I'm here to help - schedule a consultation.
Welcome to a 6-part series on the Story Brand framework. I'll walk through the steps so you will be able to share your own story geared toward your idea clients.
What do you do when a campaign doesn't yield the results you expect or hope for? It can be deflating especially with all the energy you put in and expected a certain ROI of your time, energy, and money. Here are some suggestions...
Are you aware of the marketing funnel? It's called other things: customer journey; buyer awareness; marketing journey. This funnel is the point of your marketing efforts - to go from unawareness to advocate. Recently I went through the entire journey as fast as expedited shipping. Let me share.
As the one running it all, you are trying your best to keep up with what is coming at you right now, and sometimes that is marketing. But there is another, more effective way. Read on for how to be a proactive marketer.
You know that feeling of wanting more but not sure how to get it? More satisfaction from your career? More time for vacations? More days feeling healthy and not burned out?
My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.
Lynne and I discuss business and connection. Have a listen in.
It doesn't have to feel awkward to ask for referrals. In fact it should feel rewarding to know you are willing to make life better for more people. Clients are willing to refer you if you ask! Squash the begging mindset. Here are 3 ways to get quality referrals without feeling sleazy or desperate.
What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.
How do you do that? It starts with research and understanding.
As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?
You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.
No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.
What's to lose?