“When it comes to strategic planning, an outside perspective has many benefits.”
- Sarah George
Watch the video here or if you are a reader, keep scrolling.
Do you need an outside consultant to help with your marketing? Some people say not worth the money, I say ask yourself if you and your team are tired of spinning your wheels. Hiring a marketing consultant to develop and implement your growth strategy is an investment worth considering.
I recently read an article advocating for not hiring an outside consultant to help with strategic planning (not necessarily marketing only). Of course you can find anything on the internet for or against any topic, the main point of this article suggested using your internal team to strategize. That can work when you have a team with various expertise and a smaller external workload. It's true a team should be empowered to be decision makers, however, when it comes to strategic planning hiring an outside perspective has many benefits.
The internal team has historic knowledge of what worked and what was a disaster as well as past opinions on certain ideas and people. When you bring in a outside consultant you gain a fresh set of eyes without bias. Someone who will suggest new angles and propose non-bias solutions.
If you expect to get strategic planning for marketing out of your staff, expect their normal work duties and mental health to suffer. They already have a job to do and adding this task on top of it can be overwhelming without the correct support in place.
By hiring an outside consultant to help with marketing you'll save money on labor costs. If you lean on your staff to fill the role of marketing, productivity in other areas will suffer. You'll either spend money to hire and train more to fill the gaps or lose money on lower productivity.
Consultants have years of experience in their field and with comes an extensive network of people and resources. When you hire a consultant you immediately plug into their network.
Hiring a marketing consultant is an investment- you spend money up front in order to get results that pay you back and then some. It is not a long-term cost; you can expect to add time and money back onto your bottom line.
With my clients I build a marketing plan roadmap that can be leveraged now and in the future. Having it laid out with objectives and actionable items makes it a repeatable process. Plus I offer implantation support to get the plan in action. It's rewarding to hear my clients express the relief of not having to do it all alone.
Conclusion: Having an outside perspective helps you see your company in a new light. You can't see the forest through the trees and when you are so close to your own business your marketing efforts can feel overwhelmed or unproductive. If that's where you're at, I'm here to help - schedule a consultation.
Welcome to a 6-part series on the Story Brand framework. I'll walk through the steps so you will be able to share your own story geared toward your idea clients.
What do you do when a campaign doesn't yield the results you expect or hope for? It can be deflating especially with all the energy you put in and expected a certain ROI of your time, energy, and money. Here are some suggestions...
Are you aware of the marketing funnel? It's called other things: customer journey; buyer awareness; marketing journey. This funnel is the point of your marketing efforts - to go from unawareness to advocate. Recently I went through the entire journey as fast as expedited shipping. Let me share.
As the one running it all, you are trying your best to keep up with what is coming at you right now, and sometimes that is marketing. But there is another, more effective way. Read on for how to be a proactive marketer.
You know that feeling of wanting more but not sure how to get it? More satisfaction from your career? More time for vacations? More days feeling healthy and not burned out?
My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.
Lynne and I discuss business and connection. Have a listen in.
It doesn't have to feel awkward to ask for referrals. In fact it should feel rewarding to know you are willing to make life better for more people. Clients are willing to refer you if you ask! Squash the begging mindset. Here are 3 ways to get quality referrals without feeling sleazy or desperate.
What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.
How do you do that? It starts with research and understanding.
As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?
You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.
No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.
What's to lose?