And Action! Engaging Clients to Take the Next Step
Yes, you need to tell people to work with you in order to get business. That is why a strong Call to Action is imperative. ...more
Marketing Strategy
April 18, 2024•3 min read
Marketing Master Chef
Learn why having a clear marketing strategy is similar to following a recipe and how it can lead to tangible results for your business! ...more
Marketing Strategy
April 10, 2024•2 min read
Quality Content in Your Marketing
Discover the power of quality content in your marketing strategy! Learn how to entertain, educate, and inspire your audience across digital and print platforms for maximum engagement and impact. ...more
Content Marketing
April 03, 2024•3 min read
Storytelling vs. StoryBranding
Dive into the difference between storytelling vs. storybranding. Learn how to transform your marketing strategy and position your brand as the guide in your customers' narratives. ...more
StoryBrand
March 28, 2024•3 min read
8/11/2022
Tell Me a Story: 6 Part Series
Welcome to a 6-part series on the Story Brand framework. I'll walk through the steps so you will be able to share your own story geared toward your idea clients.
7/1/2022
3 Phases of Marketing
The importance of (always) marketing can be summed up to three phases. All of your business comes through one of these phases.
6/1/2022
Not According to Plan
What do you do when a campaign doesn't yield the results you expect or hope for? It can be deflating especially with all the energy you put in and expected a certain ROI of your time, energy, and money. Here are some suggestions...
4/14/2022
From Zero to Hero - Marketing Funnel
Are you aware of the marketing funnel? It's called other things: customer journey; buyer awareness; marketing journey. This funnel is the point of your marketing efforts - to go from unawareness to advocate. Recently I went through the entire journey as fast as expedited shipping. Let me share.
2/28/2022
Proactive Marketing
As the one running it all, you are trying your best to keep up with what is coming at you right now, and sometimes that is marketing. But there is another, more effective way. Read on for how to be a proactive marketer.
2/9/2022
Client Conversation: Dream Builder
You know that feeling of wanting more but not sure how to get it? More satisfaction from your career? More time for vacations? More days feeling healthy and not burned out?
My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.
Lynne and I discuss business and connection. Have a listen in.
1/27/2022
3 Tasteful Ways to Get Referrals
It doesn't have to feel awkward to ask for referrals. In fact it should feel rewarding to know you are willing to make life better for more people. Clients are willing to refer you if you ask! Squash the begging mindset. Here are 3 ways to get quality referrals without feeling sleazy or desperate.
1/5/2022
Find & Connect with your Ideal Clients
What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.
How do you do that? It starts with research and understanding.
12/15/2021
Get Business, Not Busy
As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?
11/15/2021
Marketing YOU
You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.
Let's Connect!
No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.
What's to lose?
Work with me
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