How to Show Your Expertise Without Bragging

Building authority in your niche or service area is a must, but how to do it without feeling self-serving or seeming salesy? Totally possible. ...more

November 21, 20222 min read

How to Show Your Expertise Without Bragging

Get the Referrals Recharge Your Marketing Guide - free

Referrals have gotten you to where you are today (that's a good thing!) Eventually, you'll run out of your own personal network. Then what? Get a free quick reference guide. ...more

November 14, 20222 min read

Get the Referrals Recharge Your Marketing Guide - free

Why You Keep Marketing Even With A Full Business Roster

Why You Keep Marketing Even With A Full Business Roster i.e. Why does Coke still advertise? Budweiser? We're talking brand recognition. ...more

November 07, 20222 min read

Why You Keep Marketing Even With A Full Business Roster

Easy-To-Implement Marketing Plans | Building Cache/Authority

Marketing your local business doesn’t have to a time-suck or stab-in-the-dark situation. Make a marketing plan that fits your life. Most small businesses spend 8-10 hours a week marketing This "market... ...more

October 31, 20222 min read

Easy-To-Implement Marketing Plans |  Building Cache/Authority


Tell Me a Story: 6 Part Series

Welcome to a 6-part series on the Story Brand framework. I'll walk through the steps so you will be able to share your own story geared toward your idea clients.


3 Phases of Marketing

The importance of (always) marketing can be summed up to three phases. All of your business comes through one of these phases. 


Not According to Plan

What do you do when a campaign doesn't yield the results you expect or hope for? It can be deflating especially with all the energy you put in and expected a certain ROI of your time, energy, and money. Here are some suggestions...


From Zero to Hero - Marketing Funnel

Are you aware of the marketing funnel? It's called other things: customer journey; buyer awareness; marketing journey. This funnel is the point of your marketing efforts - to go from unawareness to advocate. Recently I went through the entire journey as fast as expedited shipping. Let me share.


Proactive Marketing

As the one running it all, you are trying your best to keep up with what is coming at you right now, and sometimes that is marketing. But there is another, more effective way. Read on for how to be a proactive marketer.


Client Conversation: Dream Builder

You know that feeling of wanting more but not sure how to get it? More satisfaction from your career? More time for vacations? More days feeling healthy and not burned out?

My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.

Lynne and I discuss business and connection. Have a listen in.


3 Tasteful Ways to Get Referrals

It doesn't have to feel awkward to ask for referrals. In fact it should feel rewarding to know you are willing to make life better for more people. Clients are willing to refer you if you ask! Squash the begging mindset. Here are 3 ways to get quality referrals without feeling sleazy or desperate.


Find & Connect with your Ideal Clients

What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.

How do you do that? It starts with research and understanding.


Get Business, Not Busy

As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?


Marketing YOU

You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.

Let's Connect!

No pressure. Tell me your goals for growing your business and together we'll walk through some fresh

ideas. Your first consultation is at no cost, no obligation.

What's to lose?

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