8/11/2022
Welcome to a 6-part series on the Story Brand framework. I'll walk through the steps so you will be able to share your own story geared toward your idea clients.
7/1/2022
The importance of (always) marketing can be summed up to three phases. All of your business comes through one of these phases.
6/1/2022
What do you do when a campaign doesn't yield the results you expect or hope for? It can be deflating especially with all the energy you put in and expected a certain ROI of your time, energy, and money. Here are some suggestions...
4/14/2022
Are you aware of the marketing funnel? It's called other things: customer journey; buyer awareness; marketing journey. This funnel is the point of your marketing efforts - to go from unawareness to advocate. Recently I went through the entire journey as fast as expedited shipping. Let me share.
2/28/2022
As the one running it all, you are trying your best to keep up with what is coming at you right now, and sometimes that is marketing. But there is another, more effective way. Read on for how to be a proactive marketer.
2/9/2022
You know that feeling of wanting more but not sure how to get it? More satisfaction from your career? More time for vacations? More days feeling healthy and not burned out?
My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.
Lynne and I discuss business and connection. Have a listen in.
1/27/2022
It doesn't have to feel awkward to ask for referrals. In fact it should feel rewarding to know you are willing to make life better for more people. Clients are willing to refer you if you ask! Squash the begging mindset. Here are 3 ways to get quality referrals without feeling sleazy or desperate.
1/5/2022
What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.
How do you do that? It starts with research and understanding.
12/15/2021
As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?
11/15/2021
You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.
No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.
What can you lose?
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Why You Shouldn't Put Much Stock in Social Media
Social media is a great tool that has been on the rise for the past decade. While it's essential to have some sort of social media presence, it's not the only avenue to help you grow your business or the only way people see/hear about you – in fact, it can do more harm than good if you're inconsistent! Today, I want to talk to you about why I don't participate very heavily on social media and why many of my clients don't either.
It Doesn't Support Relationship Building
In this day and age, where personal connection is far and few, sending a message out to the masses via social media may not have as much impact as you think. Actually, the chances of your followers seeing your post in their feed are pretty slim. Remember, just because you post something on social media doesn't mean everyone will see it!
However, the main benefit of social media is that your people can actively look through your feed and find information. Social media acts as another source for people to look for information, much like your website or any other media you invest in.
Overall, I believe that personalizing your marketing will give you a much better chance at success. Rather than posting on social media, make it personal by calling or sending a text. If you use social media, I suggest using it in tandem with a newsletter, email, etc., so people have more places to see you and think of you.
It's Time Consuming
Another reason social media may not be helpful for your business is that it can be very time-consuming! If you're not consistent and don't have a regular process set up (think posting in batches ahead of time with branded templates, pre-written captions, etc.), it can quickly suck you in and take time away from other important tasks. At the end of the day, your time will always be better spent investing in one-on-one relationships with current and potential clients.
Showing Up in Real Life is Better
There's no doubt that social media can help build your "know, like, and trust" factor. This means that people who truly don't know you will follow your page, get to know you, like you, and eventually come to trust and want to do business with you. However, I suggest building this "know, like, and trust" factor with people in real life. It's exactly this that brings you word-of-mouth referrals (my favorite!).
Another tip is to show up where your people are. For example, if your current client has a podcast, newsletter, or something you can contribute to, get involved and show you care. If someone has a service club, you can show up to that in person. You're better off doing what I like to call "old school social," which is showing up and being real, in person.
Finally, remember that social media is social! You don't always have to post content, but you can contribute by commenting, sharing, or collaborating. In a world full of content, there's much more to be said about actually reaching people in an authentic way.
Don't Stress About Social Media
My word of encouragement? Don't be stressed out or overwhelmed if you're not showing up on every platform all the time. There are so many other, more promising efforts you can make to get in touch with your people. If you'd like more tips or would like to do some one-on-one brainstorming, I'd love to help! Together, we can help your marketing be consistent and clear so that it can grow your business and help you work with clients that you like!
Sarah George