Easy-To-Implement Marketing Plans | Building Cache/Authority

local marketing
October 31, 20222 min read

Marketing your local business doesn’t have to a time-suck or stab-in-the-dark situation.

A marketing plan that fits your life

Most small businesses spend 8-10 hours a week marketing. This "marketing tax" doesn't have to take 25% of your working hours! You can have an "easy" plan that fits in with the way you want to run your business AND your life.

Start Simple, Then Add More

Ever heard of the EZ+1 technique? I first heard it for writing, but it works for almost anything–with good reason! Start with one thing. Maybe that's networking at a new group. Map out a single goal to go along with it. Once you're seeing traction on that goal or you've achieved that goal, add a new goal for the same networking group.

Once you've achieved a few goals in that group, start a new marketing activity. Maybe that's a monthly newsletter. You now have a new goal for your networking group: gain newsletter subscribers. And you have a goal for your newsletter: Create a system to generate the monthly content. EZ!

When Something Feels Hard, Don't Avoid It

Easy to implement doesn't mean it won't feel hard, it means that it's simple to accomplish; the best things in life are simple but can also be hard. Ask yourself - be honest - why is this feeling hard? Is it because you don't want to market at all? Is it because it's new and you haven't developed that new muscle yet? Break down the hard into multiple steps. If you can, have another team member or colleague look for any holes making it harder than necessary.

One client I helped get started with a launch plan, avoided email marketing like the plague. Once she had a template that made designing comfortable, she created her emails and then felt so excited when she was sending them. On top of that, she was thrilled when her list engaged back.

Conclusion: When we break down the weekly or monthly marketing activities into small pieces, they're so much easier to implement. AND adding only one thing at a time helps us build that marketing muscle slowly so we don't end up with growth pains. 'Less is more' applies here just like the throw pillows on your couch.

Want to make it even easier? Partner with me to help map out your plan with easy to implement steps. You have a few options of how we can work together. Let's start with a discovery call and see what works best. Schedule your call with me here.

Sarah George

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