“Knowing who you are marketing to as well as what matters to them is critical.”
- Sarah George

In the book, The Whole Brain Child, it discusses integrating all the parts of your brain - left & right, limbic & prefrontal cortex, etc. - and one thing the book teaches is that our brains are wired for CONNECTION. It states, “Just as its many different parts are made to work together, each individual brain is made to relate with the brain of each person we interact with…Studies of happiness and wisdom reveal that a key factor in well-being is devoting one’s attention and passions to the benefit of others instead of just focusing on the individual. The ‘me’ discovers meaning and happiness by joining and belonging to a ‘we.’”

Probably because my brain searches for connection, (it’s one of my core values) this really stood out to me. And I want to discuss how the importance to connect with your clients relates to your marketing.

Connect to Your Clients

What does it mean to connect to your clients? One definition of connect is to join together as to provide access and communication. You are providing access to your knowledge and services while receiving communication from your clients. Communication of what they want. What are their hopes, their desires, their pain-points, their struggles? What values are important to them? You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to as well as what matters to them is critical.

Research to Captivate

How do you do know who you are communicating with? It starts with research and understanding. But without devoted time, energy, and focus to knowing who you serve and why it matters, you will keep spinning your wheels. That’s why I’ve created Captivate Ideal Clients™ 

My goals is to help more business owners find their ideal client and know how to serve them, so they can stop chasing people who they will never connect with. Do you want to grow your business through effective marketing? You can discover the purpose behind your drive to be a business owner and gain clarity on your growth direction.

With Captivate Ideal Clients™ you will:

• Save weeks (or months) of time spent not taking action and losing growth opportunity.

• Gain insights on your clients and offering so you meet the right needs.

• Get support in a stress-free learning zone.

Conclusion: All it takes is a little dedication and focus to knock out your marketing plan. By having a plan you'll save energy and time to spend on the money-making activities you love. Captivate Ideal Clients™ is only $99 and about 4-6 hours of your time well spent. Sign up today to Captivate Ideal Clients™ so you can stop wasting efforts on marketing that is not working for your people.