Why You Keep Marketing Even With A Full Business Roster
“With repetition, you have a chance to reinforce your message.”
- Sarah George
Watch the video here or if you are a reader, keep scrolling.
Why marketing matters, even when you're book is full - i.e.- Why does Coke still advertise? Budweiser?
What is the Purpose of Advertising?
Advertising is a form of marketing that gives you brand recognition. Brand recognition is important in everything from Pepsi to Farmers Insurance; it's why they have jingles (you heard the Farmers jingle in your head didn't you... bum bum bum bum dum dum BUM)
Remember the goal: If my friend recommends you, and I go to research more, how/what am I going to see about you?
Importance of Consistency
Some of the big-brand ads are iconic. The Budweiser frogs, the Staples easy button, the Wendy's beef lady.. and the reason they got that way is repetition.
Other iconic ads like Apple's 1984 ad (known as the best) were big talk-of-the-moment landmarks, but they're not remembered nearly as well because they were one-offs.
How can you apply this to your own marketing? The lesson is consistency. Let's put it in action.
3 Ways Local Businesses Can Use Consistency in Marketing
Spread the same message in different arenas over the course of a month; this may look like your "meal plans for every kind of eater" message takes different forms of video and text on Facebook, short form video and long form on YouTube, and personal examples in a talk you do at the local PTA
Cross promote the same message in other places; what Tuesday looks like for a picky-eater family, on Friday repost with a here's how we were then, here's how we are now...
Back it up with advertising–low budget ads on Google and/or Facebook that bolster your marketing message, case studies, and social posts
Conclusion: Repetition is your friend! It takes several (20x in fact) touch-points to gain attention of your audience. With repetition, you have a chance to reinforce your message they are reading, hearing, and watching.
It can be difficult to spread your message on repeat without feeling like a broken record. Meet with me for a 1:1 consult to create a message blast plan for your next month. Schedule a Marketing Power Hour and we'll get it done right, now.
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Not According to Plan
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Proactive Marketing
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Client Conversation: Dream Builder
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My first featured guest on Client Conversations is Lynne Zimmer, a certified DreamBuilder Coach.
Lynne and I discuss business and connection. Have a listen in.
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3 Tasteful Ways to Get Referrals
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Find & Connect with your Ideal Clients
What does it mean to connect to your clients? One definition of connecting is to join together to provide access and communication. You have to hear them. Then you can speak to them, and they will be more likely to hear you. Knowing who you are marketing to and what matters to them is critical.
How do you do that? It starts with research and understanding.
12/15/2021
Get Business, Not Busy
As a business owner, you want to drive sales so you make money and benefit more people. But getting clients takes time and energy- both of which are a limited commodities. How can you make your growth efforts more effective so it takes less time and makes a bigger impact?
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Marketing YOU
You know what you offer is valuable to your ideal clients who need you. You really do make life better for them. But the struggle is actually telling others you are good at what you do without feeling like you are desperate or tooting your own horn.
Let's Connect!
No pressure. Tell me your goals for growing your business and together we'll walk through some fresh ideas. Your first consultation is at no cost, no obligation.
What's to lose?
Work with me
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