Tell Your Story: Finale

Marketing is engaging with the right people. How do you get them to engage back? That's where storytelling comes in. Quick recap: Story Brand, authored by Donald Miller, takes the idea that a brand can tell a story where the customer is the hero and the company is the guide that leads them to success.

This is a 6-part series. See this post for the beginning of the story.

Time to wrap up the 4-part bite-size series on the Story Brand framework. Click here for the worksheet. You have all the parts to write your story, now what do you do with it? Let's take a look at Story Brand in action.

How to Use the Story You Wrote

What good is the story if your audience (ideal client) doesn't hear it? The way to best utilize this framework is to use it in all outreach. The client is ALWAYS the focus, you always provide a clear, simple call to action. This goes for written articles, emails, press releases, print ads, website, radio, podcasts. Anytime you are communicating about what you do, focus on the hero's problem and how you can guide them to the other side.

What It Looks Like in Action - Website Example

The easiest place to start with implementing your Story Brand framework is your website. Anyone should be able to look at your website and know within seconds what you do and how they can hire you.

You can see Story Brand in the sales page I have for my 'Little Black eBook' Report. There is a hero with a problem; as the guide (with authority and empathy) I provide a solution and give a direct call to action.