The Secret to Demonstrating Your Value: Care & Expertise

"The best way to demonstrate your value is by simply being yourself and doing what you do best. When you make it about them, people will naturally be drawn to you because they feel understood—and they know you’ve got the skills to help them succeed."- Sarah George

Showcase Your Value with Empathy and Authority

You know what you do is valuable—that’s why you’ve put years into mastering your craft. But here’s the thing: not everyone knows what you know. There’s a gap between where your potential customers are now and where they want to be. And you have the solution to help them get from point A to point B.

Humbly Demonstrate Your Value

When it comes to sharing your expertise, there are two key ingredients: empathy and authority. Empathy is you saying, “I understand what you're going through, and it’s not easy.” Authority says, “I have the knowledge to guide you through it.” By blending these two elements, you show potential clients that you not only care but also have the expertise to make a real difference in their lives. This creates trust, and trust is how you show your value.

Real-World Examples

Let’s take a look at how this works in real life. A marketing consultant I follow always connects with her audience on a personal level. She doesn’t just throw out expert advice—she shares stories about how she overcame the same struggles her audience faces. She doesn’t make it about her, but about how she can help them achieve their goals. That’s empathy at work, paired with authority.

Now, contrast that with a recent interaction I had. I received a marketing email from a service provider who focused solely on how great their company was. No personal touch, no acknowledgment of my specific needs—just a lot of "I’m the best, call me, I can help." It left me cold because it lacked empathy. I didn’t feel understood, and without that connection, I couldn’t recognize the true value of their service.

On the flip side, I have a friend in insurance who recently reached out to her clients, noticing some of them were paying higher premiums than necessary. She approached them with, “I saw you’re paying more than you need to. Here’s how we can lower your premium and save you money.” She wasn’t pushing a sale; she was showing how her expertise could help them. Her empathy came through, and her authority as an expert was clear.

How You Can Apply This to Your Business

When it’s time to share your value, make it about the client. Show them you understand their problem, then offer a solution based on your expertise. This is the core of narrative marketing—positioning yourself as the guide who helps your customer (the hero) solve their challenges.

Conclusion

The best way to demonstrate your value is by simply being yourself and doing what you do best. In your marketing, lead with empathy: “I see what you’re struggling with, and I want to help you fix it.” When you make it about them, people will naturally be drawn to you because they feel understood—and they know you’ve got the skills to help them succeed.

A Final Thought

In my discovery calls, I like to give a little piece of advice that helps clients right away—a technical tip, a resource, or something actionable they can use. It’s a small way of demonstrating that I know my stuff and that I’m genuinely here to help.

Want to see how I can help you reach your marketing goals? Schedule a consultation, and let's chat!