Marketing Master Chef

There are quite a few things I am good at follow-through; listening; empathy; marketing. BUT my superpower is definitely NOT in the kitchen. I am not much of a chef because it takes too much time and patience in my opinion. It's just not my priority.


Albeit I'm no Julia Child, I do get a lot of marketing analogies while I'm in the kitchen. One weekend I was making a stew; I wanted to just throw everything in the Crock-Pot and let it do its thing. But I had a recipe and that's not what it said to do. I had to prepare and brown the meat. Then be sure to cut and season everything accordingly. Also, I made sure to use quality ingredients because one bad potato would have thrown the whole dish off.

Marketing Recipe

What's the analogy here? The same with taking your time in the kitchen and following a recipe along with using quality individual ingredients to create a tasty meal is creating and following a plan for marketing in your business. First of all, having direction from a roadmap/strategy - aka recipe - so even if you didn't know what you were doing (like me in the kitchen), you can succeed. Secondly, having clear, quality messages that marinate in your ideal clients' minds thus leading to sales. Finally, just like quality food, strong marketing takes time. You can take the 2-minute microwave approach but it's way less palatable.


Another option is to hire a marketing strategist (that's my kind of cooking!) to do it for you. For my clients, I have a variety of ways to help business marketing go from overwhelming or non-existent to a piece of cake.

Get Support

Captivate Ideal Clients course - this is getting a revamp and will be available as a digital course during office hours where you have direct access to me as well as your peers in the group. It's a helpful way to DIY with some support. Stay tuned for the launch! Register for the waiting list.

Know Your Who: Defining Your Ideal Client - this is a researched-based service that gives you a crystal clear definition of who your ideal client is; what their pain points are; what they think vs what they feel; why what you do betters their life. Schedule a consult.

Marketing Strategy The full service, is done for you. After an initial kick-off with you, I will research, plan, and create a marketing strategy including a 12-month calendar. This is your recipe to follow - a clear direction of who you serve, how you serve, and what activities to engage in. When someone emails asking you to buy/sell/promote/advertise [fill in the blank] you know exactly if it fits in your strategy or not, saving

you time and hassle. Schedule a consult.

Little Black eBook of Relationship Marketing - Ten tips to get you started on taking the overwhelm out of marketing yourself. Special pricing for only $1.99. Get the eBook.

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ideas. Your first consultation is at no cost, no obligation.

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